A personal business card, built with the help of AI — a quick way to see who I am, what I do and how to reach me.
Jan Khurana · Southwestern Advantage
A personal business card, built with the help of AI — a quick way to see who I am, what I do and how to reach me.
I’ve spent five summers in the US selling educational books door to door with Southwestern Advantage, and today I lead a sales organisation. If you’re a student who wants to grow faster than a lecture hall allows, let’s talk.
Southwestern Advantage is a programme with more than 160 years of history: every summer, university students travel to the US and sell educational books door to door — entirely on their own, with no fixed salary: what they earn depends on how much they sell.
Five summers in America have given me more than any other experience: the resilience that only comes when your comfort zone is thousands of kilometres away, and sales skills built on real objections from real people.
“To help young people develop the skills and character to achieve their goals in life.”
Sales from start to finish: approaching a stranger, presenting, handling objections and closing. Alongside that come the skills nobody teaches in a lecture hall — self-discipline, managing your own time and money, and staying positive after a hundred no’s.
Students who want to grow, are ready to work hard and are open to feedback. Your field of study matters far less than your attitude. What counts is that you keep going on the days when it’s hard.
Before the summer we prepare together as a team: training, practice and setting goals. During the summer you can count on me. I’ve been through five summers myself, I know what the hard days feel like, and I’ve led teams of up to 30 people through them.
There is no fixed salary. Everything depends on your own work ethic, and what you earn depends on how much you sell. If you work hard but sales don’t go well, there is a guaranteed payment of $696 every two weeks, which comes to $4,176 over six two-week periods. In 2025, first-year students made an average gross profit of $7,127 (before expenses). Results vary a lot from person to person. Southwestern’s earnings disclosure →
Book a short call. We’ll talk about your goals and whether this summer is a good fit for you, with no strings attached.
Book a short callNo. You don’t pay for the books upfront: the customer’s deposit covers the cost of the books, and unsold books in good condition can be returned.
Definitely not. You sell a real product, educational books, to real customers. There is no fee to join. Southwestern works with the US Embassy and with universities, and pyramid schemes are illegal in both Europe and the United States.
When Jan walks into a room, it is immediately clear that here is someone with a strong presence and a natural influence on the people around him. His energy and positive attitude create an environment where it is easy to follow his lead and stay motivated.
Otto Jürgens
Jan reminds me of the principle “the devil is in the details”. He digs into the details but never loses sight of the big picture. His strength lies in consistency and faith in the process — he knows that long-term results come from taking the right steps.
Jan is a leader who stands out for his directness, his care for people and his solution-focused mindset. He doesn’t avoid problems — he looks them straight in the eye and helps find a clear way forward.
Daniel Nemertsinski
I greatly value his care and his sincere belief in people. It is clear that Jan doesn’t do this work just for the results, but out of a genuine wish to help and give back. Thanks to him, I am stronger and more confident — both at work and as a person.
I’m Jan Khurana — a sales leader, team leader and MBA student who believes that results come from discipline, people and a clear goal. I have been with Southwestern Advantage since 2020, growing from sales representative to leading the organisation.
I have led sales teams of up to 30 people, brought in more than $600,000 in revenue in three months, and I am currently studying for an MBA in International Business at TalTech. I also give practical talks and workshops in schools and universities on goals, habits and future skills.
Career
Education
I run hands-on workshops and talks that get young people genuinely thinking about their future, their habits and financial freedom. Only what works in real life — no empty theory, just concrete tools you can start using right away.
Selling is one of the most valuable skills a young person can learn. I run practical sales training for student companies and university teams alike — focused on what actually drives results in sales.
Schools where I have spoken
Feedback from students
“He really knew his subject. I learned something new, and we went through the whole process of building a habit and working towards a goal. Jan is a genuinely inspiring person to me — I wanted to invite him to our school myself, so that he could inspire others to reach their goals too.”
“The session was really interesting and inspiring. We learned how to set ourselves a goal and break it down into manageable steps. I will definitely put what I heard into practice in my everyday life.”
“The speaker was very confident and clearly knew the subject. He created a really safe atmosphere in the room. He spoke about a topic that genuinely interests me — and even helped me understand parts of it better, because he explained them in practical terms.”
Pushing past my own limits and staying focused on the process.
Icicles hanging from my cap and cramping hands — but the feeling was incredible.
Far outside my comfort zone — a stage, a microphone and 150 students.
Pick a time straight from my calendar. It’s a short, relaxed conversation about your goals and whether the summer is for you. I’m also open to speaking invitations and partnership calls.
Have an idea, a question or a partnership proposal? I’m always open to an interesting conversation.